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When undertaking a business, generating leads is a top priority. It is imperative for any business to initiate by establishing its own brand goals and brand persona.
Editing our images and only posting the most "Insta-worthy" shots has made our virtual lives so far removed from our actual lives.
I only follow a select few brands on social media. Why? Because other accounts are clearly managed by someone who does not know how to write readable social media copy. I cross enough blatant advertising in my daily life––magazines, YouTube, billboards, television. I don’t also want to be pitched while scrolling through Twitter.