Bit.ly

‍

How bit.ly Can Make Your URLs Work For You

It's not always the most glamorous part of marketing, but understanding how your URLs are attracting attention can make or break your marketing efforts. If you've produced an effective piece of content, it should to be promoted properly and you should be able to learn from its results.

‍

About bit.ly

bit.ly is a URL ‘shortener’ that allows you to track the URLs you’re using in your marketing efforts and in turn, grant you more user insight information. Its unique tracking link means you can see where people are coming from, how many clicks you're getting on the link and in turn, how effective your marketing strategies are.

‍

Before bit.ly

Before PRMG’s Marketing team used bit.ly, there was limited access to consumer behaviour insights and data derived from the website. PRMG’s Senior Program Lead Jay Levy, said,“Projects were often disorganized. Our team had tracking capability, but they were forced to compile data from different places. It was leading to breakdowns in communication – and meant we were not getting the full picture of our marketing efforts.” Jay also noticed that people were more receptive to shorter URLs. “People often think that long URLs are spam. Condensing URLs makes visiting unknown webpages more appealing.”

‍

Why bit.ly

bit.ly’s interface is intuitive so anyone can use it. You don’t have to be a data junkie to understand the information bit.ly is presenting, and what it means for your company. “The bit.ly link in PRMG’s Instagram bio enhanced decision-making beyond expectation.”,added Jay.

If you're an Instagram influencer, then bit.ly can elevate your approach toInstagram targeting and content strategies. Including a bit.ly link in their social media bios allowed PRMG to learn who was viewing their social profiles, and where their audiences were coming from. After gathering this information, they were able to adjust their marketing efforts to match.

If you're making and distributing content, you can improve your plans and strategies using the information bit.ly provides, and make every piece of content count. Want to expand into different markets? You can use bit.ly to work out which countries are most receptive to your content, and potentially highlight locations you hadn't previously considered.

‍

Get started with bit.ly

A basic service plan with bit.ly is entirely free. Should you wish to learn even more about your viewers, you can upgrade your bit.ly plan to a paid service.