Our imagery defines our brand. It is essential that our use of images be consistent across all applications.
To ensure our images represent our brand personality and in turn, engage our viewers, images should be emotional, energetic or considered when stylised.
We are distinguished. This comes across in the way we act, not the way we say we do. For example, we don't use words like 'VIP' or 'iconic'. Our refined and understated approach is what makes us those, rather than calling them out.
It's important to keep the same Warm / Woody / Earthy / Natural tones for all photographs that you combine with the PRMG brand.
People should be shown at ease and content rather than posed, staged or overly cheerful. Subject(s) should appear in natural positions and situations as if enacting a scene rather than being static and/or posed.
Lighting should look natural even if it is artificial, and we should never be able to tell a photo is lit.
Do not clip people and object out of their original environment. Never show overly manicured environments.
Explore interesting yet authentic angles to capture an everyday task. A creative point of view makes subjects look engaged in the scene rather than just spectators.
We deliver marketing communications with a distinguishable and emotionally driven tone. Below you'll find downloadable assets and imagery that'll help you do the same.
Download our brand guide to see all the brand aspects and guidelines.
