Our fonts define our brand. It is essential that our use of fonts be consistent across all applications.
Typography is a strong extension of our brand personality. Primary typeface is Sofia Pro. It is a modern sans serif font with geometric proportions. Sofia Pro font is clean and easy to read. It is recommended for heading.
Where to use?
Heading and titles
The secondary typeface for body copy on printed and online materials is Noto Sans. These fonts are intended to be visually harmonious across multiple languages, with compatible heights and stroke thicknesses.
Where to use?
Body
To distinguish words in headers or text, we can use the Anko font as an additional typeface. Anko font gives the brand a prestige and classic look.
Where to use?
Headline keywords
Here are a few general typography guidelines that we can use in our deliverables.
Download our brand guide to see all the brand aspects and guidelines.
